The Paddywack Story

Established in 1988 and acquired by Bill and Pamela Slocum in 1993, Paddywack Promotional Products has evolved into a beacon of success in the heart of Canberra. Celebrating three decades in business, we have thrived as a locally owned and operated enterprise, expanding our reach across various sectors, including government, private, schools, and non-profit organizations.

Situated in the bustling Fyshwick district, our office and extensive showroom welcome those seeking custom-branded promotional products. With a diverse range of options, we tailor our offerings to precisely target your intended audience. Explore your options at our showroom, engage in productive discussions, and transform concepts into tangible products. For those with busy schedules, we happily schedule appointments to visit your location, providing a complimentary, tailor-made promotional plan.

Boasting over three decades of experience in the promotional industry, our dedicated team exemplifies expertise, unwavering commitment to service, and punctual delivery – the cornerstones of our success.

Whether you’re a seasoned client or new to our services, we invite you to reach out and discover how Paddywack Promotional Products can elevate your brand. Here’s to the next 30 years of success and innovation

The Paddywack Team

Bill Slocum

As a proud Canberra resident for over three decades, my journey into the world of promotional products began after a fantastic 15-year run in commercial radio, notably at 2CC. In 1993, I decided it was time for a change and I made the leap into a new adventure – becoming the owner of Paddywack.

It’s pretty incredible to think that more than 30 years have flown by since that momentous decision. Paddywack has not just endured but thrived, and I owe that success to the incredible support from our loyal customers, trustworthy suppliers, and the fantastic efforts of our dedicated staff, both past and present.

Throughout these three decades, my main focus has been on delivering top-notch products and services to our cherished clients. Some could say I’ve become a bit of an expert in the industry, delving into the nuances of everything from high-tech gadgets to everyday items like pens and coffee mugs.

On a personal note, my family has grown, and I now have the joy of six grandchildren adding laughter and energy to our lives. When I’m not at work, you can often find me enjoying quality time with them or hitting the golf course, which has become a bit of a second home.

Looking back on the past 30 years in the industry, one of the most significant changes has been the shift in competition. Fifteen years ago, we were mostly competing with other businesses in Canberra. Now, it’s a whole world out there. It’s been an incredible journey, and I’m excited for what the future holds for Paddywack and the ever-evolving world of promotional products.

Alison Slocum

Managing both day-to-day accounts and overseeing our operations is a rewarding journey, offering a positive impact for both our suppliers and customers. This dual responsibility has been a part of my role for a number of years, and it’s a dynamic aspect that I continue to embrace.

Before my current role, I spent over four years as the Production and Client Services Manager at our sister company, Ideas and Directions Advertising Agency. Additionally, I have a background in the finance industry and have held various roles in retail and customer service. These experiences have equipped me with a well-rounded set of skills that I believe will serve me well in my continued responsibilities.

On a personal note, I’m not just dedicated to my work at Paddywack; I’m also a proud parent. My two wonderful children, Hazel (4) and Edmund (1), keep me on my toes both at work and at home.

Outside of work, my great love for travel has taken me to various corners of the world. I’ve lived for a year each in Belfast, Northern Ireland, and Alberta, Canada (on a Turkey Farm, of all places!). I’ve driven across America twice, explored Europe, and traversed the UK extensively. My adventurous spirit is always seeking the next exciting journey, although that is on hold for now while I raise my babies and until the become old enough to join me.

When I’m not at work or planning my next adventure, I cherish spending time with my friends and family, including spoiling my niece and three nephews. I’m thrilled to continue contributing to the success of Paddywack Promotions and look forward to the positive impact we can create together.

Julianne Smith

My journey with the Slocum family began when I joined Pamela’s full-service advertising agency, Ideas and Directions. It’s been quite a ride, and I’ve loved every moment of my time in the agency. Starting as the General Manager. Pamela made the decision to (semi) retire so closed the agency to become a sole trader. For me, joining Paddywack seemed completely natural. Same family, same focus just a different office.

Over the years, my dedication to the industry and commitment to excellence led me to take on the role of Production Manager. In this capacity, I oversee all aspects of the production process, ensuring that each job is handled with precision and efficiency. It’s a role I’m passionate about, and I’m grateful for the opportunities to grow and contribute to our ventures.

Outside the professional realm, I’m a proud grandmother, blessed with three adorable grandchildren. My weekends are dedicated to creating precious memories with them, adding a wonderful balance to my life. My journey with the Slocum family has been filled with growth, challenges, and joy. I’m excited about the future and the continued success of our endeavors.


I'm thrilled to be a part of the Paddywack Promotional Products team, bringing with me eight years of experience from the real estate industry. It's been an exciting journey transitioning my skills from real estate to the dynamic world of promotional products.

In my time in real estate, I've cultivated a deep understanding of client relations, marketing, and project management. Now, I'm leveraging those skills to bring a fresh perspective and innovative approach to our work at Paddywack.

I'm passionate about creating meaningful connections and delivering high-quality solutions for our clients. My background in real estate has instilled in me a keen attention to detail and a results-driven mindset, which I'm excited to apply in this new chapter of my career.

Joining the Paddywack Promotional Products team feels like a natural fit, and I'm committed to contributing to our collective success. I look forward to the exciting challenges and opportunities ahead and am eager to see the positive impact we can create together..

Working with Alison at Paddywack was one of the best customer service experiences that I have had. It was effortless and extraordinarily fast! Paddywack's promotional products are high quality and the turnaround for this urgent order exceeded expectations. I will now expect the impossible because they can deliver!
Dianne Ferguson
Dianne Ferguson
05:59 07 Sep 18
I have dealt with the team from Paddywack Promotional Products (specifically Bill and Alison) in a work related capacity previously, and have recently required their services for a personal event, and on a very small scale. Alison managed our personal requirements with the same professionalism and expertise that I have come to expect from PPP. Alison and Bill are both wonderful to work with, they are welcoming as well as efficient and on this occasion, we received great professional advice and support in response to our very small request.
Jo Saccasan
Jo Saccasan
01:02 13 Sep 18
Paddywack Promotional Products have been Corporate Partners of Karinya House for over 15 Years. As a community based, not for profit organisation in Canberra, supporting pregnant and early parenting women, our Corporate Partners are highly valued and we commend PPP on their demonstrated community support and corporate citizenship. The professional support and advice also provided by the team at PPP (specifically Bill and more recently, Alison) has been outstanding. We have been using PPP more extensively in recent years as our organisation has grown, in regard to the supply of fundraising branded merchandise, as well as the supply of ID cards. Working with Alison is a dream! Excellence in professional expertise and advice is a given with Alison and where necessary, Bill provides his additional words of wisdom and experience. There is a genuine warmth in the services provided to us, and a demonstrated understanding of the nature of our organisation in determining the best options to suit our requirements. The provision of services is effective and efficient, and turnaround for the delivery of promotional goods is always responsive to our requirements. The quality of the goods and services provided is excpetional, and we love the PP Products we have sourced. Paddywack also support our other fundraising events with donated items for auction and/or raffle, and are active Corporate Partners. We thank them for the longevity of their support and look forward to working with the PPP team in years to come.
Jason had great advice and it cost a lot less than I thought, very happy with the service.
Stuart Ramshaw
Stuart Ramshaw
12:00 19 Sep 18
Friendly team that will go over and above. Local showroom with a comprehensive range, great opportunity to get a feel of the products.
Trea Murphy
Trea Murphy
02:37 10 Sep 18
Jason had great advice and it cost a lot less than I thought, very happy with the service. The USB sticks, power banks and mini speakers were well received by our suppliers. Went back two weeks later and ordered some reusable coffee cups a pens. Couldn't be happier with the products and service.
Stuart Ramshaw
Stuart Ramshaw
14:30 19 Sep 18
We have used Paddywack for a number of years, and their service has always been great! Our products look fantastic and they have great prices!
Corey A
Corey A
02:18 16 Nov 18
UnitingCare Kippax needed a number of promotional products produced in a very short period of time. We were impressed with the variety of products available through Paddywack Promotional products - it was hard to narrow down and pick what we really needed! They are accommodating and timely in their customer service, supporting us by giving us a number of options and suggestions and meeting our short deadlines well-ahead of time! Great value for money, given our pressing deadlines and the great quality products we took home, at the end of the day! Thank you!
Ross Ricafort
Ross Ricafort
01:09 26 Sep 19

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