The Best Promotional Products for Trade Shows

Capture Attention. Create Impact. Convert Leads.

Trade shows are among the most powerful face-to-face opportunities to connect with potential clients. But in a sea of competing booths and marketing noise, the brands that stand out are the ones that leave a lasting impression. That’s where promotional products play a starring role.

At Paddywack, we specialise in delivering branded merchandise that attracts foot traffic and keeps your name top-of-mind long after the show is over. Here’s our comprehensive guide to the best promotional products for trade shows—proven to grab attention, encourage engagement, and maximise your return on investment.

Tote Bags – The Walking Billboard

Trade show attendees are always looking for something to carry brochures, business cards, and other swag. Enter the branded tote bag.

Not only are they handy, but they also offer unmatched brand visibility. As people move around the event floor, your logo is seen by hundreds, sometimes thousands, of others.

Why it works:

• High daily use
• Large printing area for branding
• Eco-friendly options increase appeal

Best for: Retail expos, sustainability-themed events, and general business trade shows.

Reusable Water Bottles – Durable, Practical, and Visible

Staying hydrated is essential at long events. Offering a stylish reusable water bottle provides real value to attendees, and your brand goes along for the ride.

From stainless steel to BPA-free plastic, branded bottles are used long after the event ends. Plus, their presence at gyms, desks, and public spaces makes every user a brand ambassador.

Why it works:

• Promotes health and sustainability
• Long lifespan = more impressions
• High perceived value

Best for: Corporate trade shows, health & wellness expos, or outdoor festivals.

Lanyards – Brand Exposure All Day Long

Since most trade shows require attendee badges, branded lanyards offer a no-fuss, high-visibility solution. Your logo sits front and centre on every attendee using your lanyard.

Why it works:

• Worn all day
• Minimal cost, maximum impressions
• Lightweight and practical

Best for: Conferences, conventions, and large indoor exhibitions.

Tech Accessories – High-Demand, High Impact

Tech accessories are among the most appreciated promo items in today’s digital-first world. Think branded:

• Phone chargers
• Power banks
• Webcam covers
• Cable organisers
• Phone holders

These are the kinds of items people throw in their bags and use repeatedly.

Why it works:

• Appeals to all demographics
• Useful at the show and beyond
• Creates brand association with innovation

Best for: Tech expos, SaaS events, and business conferences.

Pens & Notebooks – Reliable Crowd-Pleasers

Even in the digital age, people still love jotting down notes, and branded pens or notebooks are the classic choice. They are budget-friendly, easy to distribute, and travel well.

Why it works:

• Constant daily use
• Customisable with branding and messaging
• Easy to bundle with other items

Best for: Any event where information is exchanged or ideas are shared.

Branded Apparel – Turn Attendees into Advertisers

Few promotional products offer better long-term ROI than branded clothing. T-shirts, polos, caps, and even hoodies can transform attendees into walking billboards for your brand.

Choose comfortable, fashion-forward designs; people will wear your gear well beyond the show.

Why it works:

• Creates a lasting brand impression
• High visibility
• Encourages social sharing (selfies, group photos)

Best for: Sports events, festivals, youth-focused expos, and community events.

Stubby Holders – Aussie Favourites That Go the Distance

If you’re targeting an Australian audience, you can’t go wrong with a classic stubby holder. Lightweight, practical, and ideal for casual and corporate environments, these are always a hit.

Why it works:

• Appeals to all demographics
• Great for hospitality and lifestyle industries
• Excellent brand recall

Best for: Food & beverage expos, local business events, and community festivals.

Snacks, Mints & Sanitiser – Small, Effective Touchpoints

Don’t underestimate the power of a small comfort. Branded mints, hand sanitiser, or even a snack bar can boost your brand during a long day on the floor.

Why it works:

• Immediate appreciation
• Sparks’ positive brand association
• Easy to distribute in bulk

Best for: High-traffic booths, multi-day events, or medical/health-related expos.

Custom Kits – A Premium Edge

Want to elevate your presence? Offer a custom trade show pack—a drawstring bag or box with a curated mix of branded items (e.g., pen, notebook, water bottle, snack).

Why it works:

• Feels like a gift, not a giveaway
• Offers multiple touchpoints for your brand
• Encourages longer booth visits

Best for: Premium events, partner programs, or targeted client outreach.

The Trade Show Advantage of Promotional Products

You don’t just want attention at a trade show; you want results. Promotional products help you:

• Start conversations
• Gather leads
• Encourage social sharing
• Fuel long-term brand recall
• Stand out from competitors

However, not all promo products are created equally. Choosing the right items—and executing them well—can make all the difference.

Why Choose Paddywack?

At Paddywack, we understand what works at trade shows because we’ve seen it in action. We help you choose the right mix of promotional products tailored to your audience, budget, and objectives.

✔ Fast turnaround times

✔ Full custom branding

✔ Sustainable and premium options are available

✔ Expert guidance every step of the way